About the Research

Understanding the views of organisational leaders on the frontline is essential.

In May 2021, Shane Michael Hatton commissioned McCrindle to conduct quantitative research to explore the perceptions and experiences of middle managers in relation to organisational culture.

The key objectives of this research was to:
• Explore middle managers’ understanding of what organisational culture is
• Gain insight into middle managers’ beliefs about their role in shaping culture
• Investigate what builds culture and detracts from culture
• Understand how equipped middle managers feel to influence culture within their organisation.

The Organisational culture report is the collation of quantitative data gained through an online survey of Australian middle managers. The survey was in field from the 30th of July to the 11th of August 2021 and received 1,002 responses.




Leading 5-15 people


In businesses over 101 employees

Culture is your teams unseen advantage.

A pay cheque and perks might get their attention, and a ping-pong table in the break room might make lunchtime more enjoyable, but the culture is your team’s best unseen competitive advantage.


of managers believe

Culture plays an integral role in the overall success of an organisation


of managers believe

Creating a healthy team culture is a crucial element of their role.

Why Culture?

Culture impacts many aspects of organisational success, especially employee engagement.

In what aspects does culture have a ‘massive’ or ‘substantial’ impact on organisational success according to managers?

Employee engagement 83%
Inclusion and diversity 80%
Psychological safety 80%
Staff attraction and retention 80%
Achievement of organisational goals 80%

Only 3% of managers feel completely confident to build great culture.

Organisational Culture Report

Culture Builders.

What do managers believe are the most important ingredients for creating a healthy culture in an organisation?

Collaboration and teamwork 53%
Leaders are visible and approachable 52%
Open communication and feedback 52%
Trusting relationships 50%
Clear and realistic workload expectations 49%

McCrindle is a leading Australian research-based advisory firm who “take the pulse of the nation”. They research communities, survey society, analyse the trends and communicate the findings. Learn more

Covid didn't kill your culture.

Managers whose team have worked remotely in the past two years are more likely to believe COVID-19 and working from home has had a positive impact (massive/moderate) on their organisation and team culture rather than a negative impact (massive/moderate).


of managers said

Covid-19 and working from home has had a positive impact (massive/moderate) on their organisation.


of managers said

Covid-19 and working from home has had a positive impact (massive/moderate) on their team.

New Book Informed By This Research

Let's Talk Culture

The Conversations You Need to Create the Team You Want

Buy The Book · $32.95Book + Report Combo · $59

"My intention for this book is that it will quickly become the‘go-to how-to’ for people leaders wanting to shape a world class team culture by design."

I'm Shane

I’m a global author, trainer, coach and speaker working online, onstage and in person. I’ve spent the last decade developing remarkable leaders and teams.

I’m an expert in leader communication, blending my experience in business and psychology to help leaders communicate, connect and collaborate more effectively in order to bring out the best in those they lead.

As a speaker, coach and trainer, I’ve partnered with some of Australia’s most well known and loved businesses across the NFP, public and private sectors and my work has been featured in a number of Australian and Global publications including Forbes, HBR, The Australian, Marketing, HRD, In The Black and more.

My coaching helps individuals and teams better understand what makes them exceptional and how they can leverage that to achieve individual and collective outcomes.

I’m a Gallup certified strengths coach, member of the Forbes Global Coaches Council and author of two books including the bestselling ‘Let’s Talk Culture – The Conversations You Need to Create the Team You Want’ and ‘Lead The Room – Communicate a Message That Counts in Moments That Matter’. I also serve as a director for the Asia Pacific Region Board of the International Association of Business Communicators (IABC).


About The Book

Packed with research-based insights from Australia’s leading workplaces, Let’s Talk Culture is the how-to guide for people leaders who want to shape a world class team culture by design.

Successful leaders and organisations know that culture is the unseen advantage of world class teams. But can it be influenced? And what role do managers play in building and shaping it?
Author and expert in leader communication, Shane Michael Hatton, says the research suggests it can be influenced and that the people leader plays a crucial role – but it all starts with effective communication.
Based on extensive research with people leaders on the ground, Let’s Talk Culture reveals the five practical conversations people leaders need to have to design a world class team culture within their organisation.
An easy-to-understand guide for future culture champions, this book will give you the tools to build a team that attracts and retains your top talent, confidently address cultural inconsistencies in the workplace and meaningfully reward the behaviours that strengthen your team culture.


Organisational Culture Report

Get the Organisational Culture Report from McCrindle exploring culture insights according to middle managers.

Buy Now · $49


Report + Book Deal

Get your copy of the Organisational Culture Report + a signed copy of Let’s Talk Culture from Shane Hatton.

Buy Now · $59


Let's Talk Culture Book

Order your signed copy of Shane Hatton’s bestselling book Let’s Talk Culture (includes delivery)

Buy Now · $32.95