Leading with stories isn’t just about knowing how to tell a story.

It’s also knowing what story to tell and when.

Research by Neuroscientist Paul Zak has found that “character-driven stories with emotional content result in a better understanding of the key points a speaker wishes to make and enable better recall of these points weeks later”. If you have ever had the privilege of speaking to a room full of people, you will have experienced how effective storytelling can cut through and connect.

But the power of story isn’t just limited to how a leader communicates to an external audience.

Stories are a powerful tool to build trust, share learning and accelerate change internally.

They are the secret weapon of great leaders to bring teams together and align them around a common purpose.

They build the bridge of empathy amongst team members and create a glue that connects  teams together.

A great communicator can connect with both the head and the heart.

Effective communication is a practice of both science and art. This program is about navigating that space well.

This program is for leaders and teams that want to:

• Use the art of transformational storytelling to create a deeper level of trust, awareness and empathy amongst your team.
• Gain practical skills and experience to communicate with greater confidence, clarity and connection.
• Discover how to translate data and bring out insights in stories that connect with both the head and the heart of your team.
• Explore the power of metaphor to connect your ideas.