Every time you stand up to speak you are either buildingor burning your leadership platform

Effective communication is more than a ‘helpful skill’, it is a leadership imperative and hallmark of the best leaders.  James C. Humes, an American presidential speech writer put it this way:

Every time you have to speak, you are auditioning for leadership”

Today our world is more globally connected than ever before, with easier access to information than at any point in history, yet in the important moments, people aren’t just looking for something that can inform them, they are looking to someone who will lead them.  Working with clients I find that a lack of clarity or confidence can cause them to avoid or resist opportunities to leverage these crucial platform moments. Perhaps, just below the surface, they fear they may lose credibility or respect or their peers or colleagues. As a result, their teams or audience will often feel disconnected or disengaged.

Leaders that operate from this place often lack visibility in the organisation, which is detrimental because people cannot follow an invisible leader. The impact of ineffective or non-existent communication is felt throughout the organisation. It shows up in higher turnover, absenteeism, negativity and stress; and it perpetuates lower engagement, morale, innovation and productivity.

Most frequently I find leaders that have a mindset of ‘I’ll speak, you listen’ and ultimately what I hear their team say is that they feel ‘spoken at rather than communicated with’.

This program is all about moving leaders up the ladder (see next page). To resource leaders with the skills and confidence to communicate in a way that engages their people, connect in a way that builds trust, inspires and mobilises but ultimately results in real change in the people you lead. Every leader wants to communicate and watch the lights go on, to know the team are with you and respect you and you actually want to feel great doing it. It’s possible.

In this program you will learn how to build and leverage your platform to lead and mobilise your people. 

Don't Just Speak...Lead

The goal is not better speakersThe goal is more effective leaders

You don’t need another presentation skills program. That’s not what I’m here for. My goal in this program isn’t just to help you become a better speaker. I want to help you become a more effective leader. I’m happy if this program helps you nail your next presentation, but I’d much rather equip you to leverage your platform to lead and mobilise your team. In the process of helping you do that, I hope you will become better speaker.

In this program I invite you to think bigger and aim higher than the idea of presentation skills training. To think holistically about how you can communicate and connect more effectively, to build and leverage your leadership platform to lead with more impact at scale. 

Our world is changing rapidly. We are in the middle of the greatest technological shift since the industrial revolution. The future is wildly unpredictable and exciting, but one thing technology will never be able to replicate is the value of soft skills like communication and personal connection. But soft skills are hard work. This program is for leaders and organisations that are ready to do the work to position themselves for the future.

How Is An Incomplete Picture

When people think about communication, they immediately begin to ask questions that begin with ‘how’.

  • How do I get my team on board with an idea?
  • How can I be more persuasive?
  • How can I get my message across better?
  • How can I have more influence?

When they ask these questions, they are missing a much bigger picture. Of course we want to know the tips and tricks, the tactics and tools to help us become more confident communicators and leaders. We all want the shortcuts to success because, let’s face it, we are pretty impatient. While ‘how’ is important, it shouldn’t be the only focus. In this program we zoom out on your leadership and think more holistically. Firstly, ‘who’ are you as a leader? Then ‘what’ do you have to say? Then ‘how’ can you say it more effectively. In this program we explore the three big obsessions of great leaders and communicators that lie at the distinctions of Who, What and How.

Topics include:

(1) Positioning – Developing your character and your narrative, building your credibility and managing your reputation as a leader.

(2) Messaging – Determining the value you offer, defining the message you want to convey and delivering your message with impact.

(3) Developing – Getting better at thinking, investing in yourself, asking for feedback and learning how to fail.

Communicate and watch the lights go on,  know your team are with you and feel great doing it

This Program Explores Three Big Obsessions

Obsession #1 – Positioning

With the rise in the marketplace of a digital native generation who spend more time looking at the world through a screen, the concept of personal branding is at the forefront of the conversation. Branding is no longer just a conversation for the corporate marketing department, and anonymity is fast becoming a luxury of the past. Our lives are on display and people are always watching. But positioning is more than just building your own personal brand. It runs much deeper and broader than that.

Great communicators obsess about positioning. While a great presentation might demonstrate to people what you know, positioning is ultimately about how you become known.

The word ‘position’ comes from the Latin word ponere, which means to place. You can think about positioning as how people place you in their mind.

In this workshop we explore four positioning activities that every leader can actively engage in:

1. Developing your character – who you really are

2. Leading your narrative – what you say you are

3. Building your credibility – who people see you are

4. Managing your reputation – what people hear you are

Obsession #2 – Messaging

Great communicators obsess about messaging, because great communication is more than just saying something; it’s having something valuable to say.

Everyone can speak, but not everything is worth listening to. Speaking without taking the time to understand and develop your message is like trying to drive a bus without a steering wheel: you’ll just find yourself moving in the direction of the bus’s momentum.

Messaging is the obsession that sits at the intersection of knowing what you want to say and knowing how to deliver it with the greatest impact.

In this workshop we explore three messaging activities that every leader should actively engage in:

1. Determining Value – What are you speaking for?

2. Defining Message – What do you want to say?

3. Delivering with Impact – How will you say it?

Obsession #3 – Developing

Great communicators obsess about developing. Because if you don’t grow, you won’t last. Our world is in a constant state of change, and leaders need to know how to grow with and adapt to the change.

Where there is health, there is growth, and healthy leaders commit to growth and development. Developing is the obsession that sits at the intersection of how you deliver in the most impactful way and how you become the best version of who you are. These two principles are intrinsically linked. If you become the best version of you and feel confident in who you are, you will get better at how you deliver. At the same time, being open and receptive to external feedback and making progress in how you deliver will help you become a better version of who you already are

In this section we explore four practices every leader needs to commit to getting better at if they want to continue to develop as a leader and as a communicator:

1. Thinking – leading the brain

2. Investing – sharpening your skills

3. Asking – seeking out feedback

4. Failing – dealing with disappointment

Program Structure

The Platform Leadership program was developed to invigorate leadership within organisations and produce transformational outcomes for participants. These kind of results are not achieved overnight, they are achieved over time.

The program is structured around 90 day sprints that can be configured to form a three, six or twelve month learning experience. The program incorporates a blended approach to learning that includes face to face, online, self directed and peer to peer with the goal of creating lasting change and growth.

A sample program structure can be viewed on the following page, however during our initial conversations we will work together to create a program that best meets your organisational objectives and aligns with your long term strategy.

While this is a structured program, I want you to think of me like a passenger in your car. You’re at the wheel and I’m right along side you every step of the way. When you are part of the program you don’t just get access to training, you’ve got someone in your corner. I’ll be there to hold you accountable, inspire, challenge and encourage you and help you navigate any challenges that arise.

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